Step into the Pink: Barbie Dream Fest Debuts in Fort Lauderdale, March 2026

Barbie Dream Fest is finally happening—and it’s heading straight to Fort Lauderdale.

From March 27 to 29, 2026, the Broward County Convention Center transforms into a pink wonderland for fans of all ages. Think massive DreamHouse exhibits you can walk through, a roller rink straight out of the ‘80s (yep, branded skates included), fashion runways, beauty makeovers at the “Totally Hair” bar, and a marketplace packed with exclusive Barbie merch.

You’ll find workshops, yoga sessions, and panel talks celebrating everything Barbie stands for. Love sharing your dreams? There’s a giant Dream Wall just for that. Whether you’re there for the nostalgia, the style, or just the fun, there’s something for everyone.

“For over 65 years, Barbie has inspired generations to dream big, and this event brings that legacy to life in a completely new and immersive way. We can’t wait to welcome fans into the Barbie world for an unforgettable experience that’s sure to leave them feeling empowered and inspired,” said Julie Freeland, VP of Global Location-Based Entertainment at Mattel.

Barbie Dream Fest will take place from March 27 - 29, 2026 at 1950 Eisenhower Blvd in Fort Lauderdale. For more information and tickets, you can visit their official website.

In the spirit of all-things Girl Power, the Barbie Dream Gap Project is partnering with Girls Inc. of Greater Miami, Girls on the Run and Step Up to highlight at the event. Each organization will receive 200 complimentary passes for girls and chaperones to be part of the celebration.

Barbie Dream Fest is all about celebrating 65+ years of breaking boundaries and dreaming big. Tickets are on sale now at BarbieDreamFest.com. See you in pink!